The media business is driven by ad revenues. So much so that each piece of news is thoroughly researched and analysed to ensure that only breaking news is provided to the eagerly awaiting masses. Gossip is wide spread and not limited to just Bollywood and Hollywood. The right to freedom of expression has ensured that the media expresses whatever cometh out from the mouths of Politicians,dogs and birds. The flora of the nation has unfortunately been a tough nut to crack although the fourth estate is desperately looking for cues to understand and express breaking news on what one rubber tree had to say to the coconut tree.
Ads are here to stay and so is BREAKING NEWS.