I am no critic…In fact the eternal optimist in me has only appreciated movies–all movies. As far as Hancock’s concerned, the movie was an excuse to meet up with my friends from MBA days.
Saturday morning rising was a bit different from the other saturdays. My room mates had gone to Bandra the previous night to watch Hancock and were unfortunate enough to find me in a sleepy and impatient state by the time they returned. Anyway the first words I heard, as I attempted to awaken my senses, the next morning were “Accha hua tu aaya nahi”. The expected question “Kyu?” brought forth a detailed summary with reasoning as to why the movie was “f**** all”.
As chance would have had it, the same afternoon I found myself with a tub of caremalized popcorn at Fun Republic, Andheri watching the same movie I had been warned against.
Now let me directly proceed to what i found interesting in the movie. Will Smith did an amazing job and so did Charlize Theron. The Script writer…hmmm I think he lost track of whether he was writing a romantic flick or a “super hero” script.
What was most interesting was the mention of “Youtube” in the movie. There is this scene where
Jim Carter( a PR professional) is trying to explain to Hancock how he is perceived by the masses. He proceeds to show him some ‘user generated videos’ on the site.
Now I dont know if there was a clear advertising effort by Google, but it surely shows Social Media’s increasing role and prominence in our daily lives.
Two months back I was looking for a good “net connection” in Mahim. When asking for reviews, some of the answers were based on You tube video streaming speeds. ” Good connection but video streaming is slow” and “If you’re a active You Tube user xyz connection is the best” constituted a fraction of the opinions I got….The Inference is clear: Social Media and User Generated Content is arriving….slowly
Heard the movie’s not doing well but it sure seems to have been a success on “Youtube”
The Hancock Channel