Well the mandate was from above and so it had to be done. Besides it was a chance to see the twitterati from Mumbai and a man who’s been associated with some truly amazing ideas.
The tweetup was at 7:00 and we left by 6:00…one auto and a superfast train later we were in the lobby of the Oberoi by 7:30. The meeting had been organized in the business center and apart from our team of 4 souls, there were 22 other individuals including Mr. Guy Kawasaki.
The discussion…well it seemed to take the usual track of geekiness which seems to get more than its due share in all conversations involving Social Media. The war seemed to be between the Mac lovers and the Vista lovers and it seemed to me,given Guy’s association with Apple,everyone just wanted to talk Apple..the macs were covered and so were the iphones. Twitter was bound to come up in the conversation and while we do have around 4,500 members(as opposed to the 2500 mentioned at the tweetup) on it, I kept wondering why is it only a Geek’s paradise in India.
I guess its the adoption of the medium which has been slow. Any web technology that comes out in the market is adopted first by the enthusiasts. I am a keen web enthusiast and so was one of the first to signup for Twitter. I found it to be an interesting tool to be in touch with people in my field,Social Media and primarily use it as a proffessional tool to understand and gauge the industry. However, in India, where primary adoption of Social media is by the teen and early twenties crowd, is there a valuable proposition that Twitter has to offer? I think not.
A large part of this population roams around with the likes of 1100 in nature, the web? well thats to be done from a computer? and staus messages? well doesnt Orkut and Facebook also allow you to do that apart from the hundreds of other features they offer?
I was disappointed with the way Orkut was brushed aside at the tweetup. Well, for one,it’s the most popular networking destination in India. As sophisticated or web savvy i may be, I daily check Orkut.It remains to be my primary communications tool.
Facebook..well I guess its the branding. Every Marketer claims that his/her target audience resides on Facebook? How do you know that? and on what basis do you say that yoour target audience doesnt reside on Orkut?
Most people, I have come across do have an account on both and use both with passion.
The twitterati is in no way a representation of the Social Media in India.It goes much beyond that. It covers forums like a Pagalguy or a Jatland or a tv Masti…it covers networking like an Ibibo,Orkut,Facebook or a Bigadda , it covers blogs and it also covers review sites where thousands of consumers express their opinions on products)brands and services.
I still havent got a chance to attend a discussion where Indian Social Media is talked about.Would love to attend one.
Well, the tweetup did manage to convince me to restore my Twitter account as well as take a look at alltop.com which seemed to be the buzz of the day.
This one’s specifically for my blog’s audience. Follow me on Twitter and do comment here on why or why not would you have an account
My Twitter id: http://twitter.com/robinjabraham